Spring Cleaning - It Doesn't Stop at Closets & Drawers!

Butterfly Bracelet featuring Swarovski Erinite

Yesterday presented me with a real “AHA!” moment. (Maybe I should call it a “DUH!” moment, but I choose not to advertise the fact that it took so long for me to see this!)

Sometimes the most common-sensical concepts can escape us. Anyway, I took quick action and woke up today feeling pretty accomplished!

Having just finished up a third craft show in as many weekends, I was busy reorganizing and repacking my jewelry for the umteenth time, including my line of crystal bracelets.  It suddenly dawned on me that despite plenty of local and online exposure, this particular line of bracelets were just not moving. They’ve certainly had their chance, been inventoried, packed, repacked, cleaned, repriced, retagged, and arranged on the table countless times. They had lookers, but very weak conversions to sales. Finaly, I realized that it was simply time for these puppies to go. It pulled on my heartstrings to disassemble them, as I really love these and worked hard assembling them. But once I faced this reality, and started snipping them apart, what a liberating feeling!   

I now have hundreds of bicones back in stock, ready to be recreated into new designs. And even more importantly, I’ve now freed up table space for more of my best selling items, as well as for some band new pieces I have planned for the fall shows!

Any artisan business takes much time and effort, and we need to keep moving forward, staying focused on what works, and also being comfortable with rooting out our weakest links.  This is how we stay fresh and new. The last thing we need at our perennial show tables, is to have our customers finding the same old non-selling pieces displayed year after year.

I am finished with spring shows for this year, and am excited that my upcoming fall display table will now be fresh, streamlined, and free of the dust bunnies